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FMBX News
Posted: May 23, 2011
Multi-device multi-channel future predicted in new retail white paper
Digital marketing and technology agency LBi and its media arm bigmouthmedia today released a joint white paper on digital innovation in the retail sector.
The document analyses how the touchable web and the trends towards a multi-device, multi-channel future are fast becoming an opportunity for retail brands to engage and reward consumers with deep and positive retail and marketing experiences. At the same time, it looks into the blurring edges of the online and offline environments and the opportunities presented by consumers expecting to interact with brands and make purchase decisions spontaneously, wherever they are, whenever they want.
The white paper, authored by digital experts across both LBi and its media arm bigmouthmedia, draws in knowledge of these wider technology trends and explains their impact and how they can be harnessed to develop brand and retail loyalty.
Areas under the microscope include new technology in retail, mobile retailing, integrated marketing, display technologies, CRM and social customer service, affiliate marketing, multi-channel user experiences and creative social media.
Phil Gripton, MD of LBi and bigmouthmedia, said: “The document covers what we see as areas with major growth potential in the retail sector. We believe that these new trends will provide savvy retailers with new avenues to expand their businesses, and we have the high calibre experts to help them unleash the opportunities that come their way.”
The white paper can be downloaded from http://www.bigmouthmedia.com/signup/
