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FMBX News
Posted: May 26, 2011
Unilever trials digital first with Bezier
Unilever has launched the first ever digital retail display for its leading deodorant brand Sure. The campaign was devised and managed end to end by retail marketing agency Bezier. Sure's new Motionsense technology was promoted via an innovative digital display in relevant stores within Boots stores at the Trafford Centre in Manchester and in Sedley Place on Oxford St.
An animated window display using window projection technology was created, supported by Bezier's digital advertising network. This is a web-based application that allows Bezier and its clients to control what is displayed.
The digital window display is part of a robust point of sale campaign that is designed to immediately impact on brand recall for Sure's new Motionsense NPD.
Evelyne Wilkinson, customer marketing manager at Unilever commented: 'The impact is fantastic and I'm really impressed with the quality of the whole effect. This is an innovative way for us to activate our re-launch in-store, and a new way for shoppers to interact with our brands whilst they shop.'
Alistair Stewart, director at Bezier, commented: "This is digital at its finest. Great to see our innovative, digital campaigns coming to life to put our clients at the forefront of their markets."
