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FMBX News
Posted: May 31, 2011
UniCredit banks a Champions agreement with UEFA
After a groundbreaking 2009-2012 sponsorship agreement, UniCredit has announced the extension of the contract for the UEFA Champions League to the cycle 2012 – 2015. With the renewal of this agreement, UniCredit will continue its association with UEFA Champions League, Europe’s most prestigious club football tournament.
The UEFA Champions League sponsorship has proved a powerful driver towards greater brand awareness. The extension of the sponsorship will allow UniCredit to build on the results achieved so far in supporting the master brand strategy, fostering the European image of the bank, and strengthening local brands and business via this prestigious platform. Furthermore, the sponsorship will support the bank's rebranding processes in Poland and Ukraine in the near future.
“The renewal of the sponsorship for three more years is a clear confirmation of our belief in being a European group with a strong presence in our core markets including CEE, as we aim to continue to leverage on the UEFA Champions League sponsorship to increase our brand awareness in the region”, underlines Federico Ghizzoni, chief executive officer of UniCredit. “Clearly, we chose a European sponsorship platform that perfectly fits with our positioning as a leading European bank.”
“We are extremely pleased that UniCredit has chosen to extend its agreement with UEFA and with the UEFA Champions League for another three-year cycle. Their renewed support and contribution, particularly in the promotion of the competition in Eastern Europe, is highly valued. As one of the key activities, the UEFA Champions League Trophy Tour presented by UniCredit has created unforgettable and exciting experiences for football fans in those territories. The UEFA Champions League continues to be a very valuable platform for our sponsor partners and we are confident that it will continue to provide UniCredit with excellent opportunities to connect with fans across Europe and further strengthen their association with the competition”. David Taylor, CEO UEFA Events S.A.
UniCredit is not a well known brand in the UK although it did use the Festival of Football in Hyde Park to create some brand awareness with a 'beat the goalie' brand experience. UniCredit is a major international financial institution with strong roots in 22 European countries and an overall international network present in approximately 50 markets, with 9,607 branches, and more than 160,000 employees.
In Central and Eastern Europe, UniCredit operates the largest international banking network with nearly 5,000 branches.
