Have an account? login. Don't have an account? Create an account for free for unrestricted access.
FMBX News
Posted: Jun 2, 2011
Jägermeister hosts 4D holographic Alice Cooper gig
‘The Jägermeister Ice Cold Event’ made history as the UK’s first holographic 4D rock gig. The ground-breaking exclusive ‘Jägermeister Ice Cold Event’ took place at London’s iconic Battersea Power Station, and starred legendary rock ‘n’ roll royalty Alice Cooper who appeared in holographic 4D.
Featuring original band members Alice Cooper, Dennis Dunaway, Neal Smith and Michael Bruce, plus Steve Hunter who stood in for the late Glen Buxton, The ‘Jägermeister Ice Cold Event’ was the first time the group had ‘appeared’ together in the UK since 1972 and celebrated the release in advance of the new Alice Cooper Box Set OLD SCHOOL: 1964-1974 on 6th June 2011. The event set-list featured Alice Cooper favourites: I’m Eighteen, Under My Wheels, No More Mr. Nice Guy, Is it My Body, Billion Dollar Babies, Elected and School’s Out.
Alice Cooper commented, “We were so excited to be part of this historic event. Hope you enjoyed experiencing it as much as we did being part of it. I am looking forward to coming to London in person in June to see my fans.”
As well as the 4D holographic performance, Battersea Power Station was lit-up by a Jägermeister 3D ‘Ice Cold’ projection - mapped to the architecture of the iconic building. Rock celebrities attended, giving the event extra kudos. Razorlight drummer David 'Skully' Sullivan-Kaplan, rockers Never Means Maybe, Deaf Havana, Random Impulse and Kerrang! favourite My Passion alongside PPQ Fashion Designers Amy Molyneaux and Percy Parker,) were spotted in the audience enjoying ice cold Jägermeister.
DJ Zane Lowe hosted the event and played an exclusive DJ set. The King Blues who rocked the stage with a true live performance and sets from XFM DJs Eddy Temple Morris and Ian Camfield kept die-hard rock fans entertained.
As one of the world’s top 10 spirits brands, Jägermeister has supported the rock music world for years, and as a brand who continue to innovate, Jägermeister presented Alice Cooper in the UK’s largest ever holographic, audience-interactive stage experience.
Using the very latest holographic system, V-Depth, the audience were part of an exclusive, interactive show. Over 3,500 fans applied to attend the event via the Jägermeister UK Facebook page www.facebook.com/JagermeisterUK for only 800 exclusive tickets.
The event was put on by luxury brand experiential marketing agency Lucid.
