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Aviva appoints RPM to tour with elite athletes

Marketing agency RPM has been appointed by insurance giant Aviva to showcase the brand's support of British athletics and their sponsorship of the GB&NI Team.

Having supported British athletics continuously for the last 12 years, Aviva and RPM's objective is to give the British public the opportunity to show their support to the athletes and get involved in the success of Britain's home-grown talent.

RPM has been tasked with creating a branded roadshow, featuring appearances from a number of elite athletes. The roadshow will tour shopping centres in 2011 and 2012.

Aviva's partnership with UK Athletics is one of several major sport sponsorships, which includes Premiership Rugby and Norwich City Football Club.

Gerri Carr, Senior Sponsorship Manager at Aviva said: "We are proud to be highlighting the full extent of our athletics sponsorship, from our grassroots programmes in schools and clubs, the six Aviva Series televised events we stage each year, and importantly our funding for Aviva GB&NI Team elite athletes. Our long standing commitment is paving the way for British athletes to achieve their dreams and we wanted to give the public a chance to feel a part of this. It's important for us to deliver a powerful experience that stands out - and we believe that RPM is best placed to deliver this."

Chris Walsh, business development director at RPM said of the activity: "Aviva are an integral part of the British athletics team, and this campaign will really engage the public and demonstrate Aviva's support and involvement over the next 12 months."

More information about Aviva's sponsorship of athletics and the road show can be found at www.aviva.co.uk/athletics

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