Posted: Jun 3, 2011
MAOAM samples sponsorship with SNO!zone
MAOAM, one of the UK's leading soft and chewy brands with a 22.9% share of the sector has announced a year-long sponsorship deal with SNO!zone, the indoor snow operators found at Xscape leisure destinations.
MAOAM, which is experiencing 23% year on year growth, will partner with SNO!zone at Castleford, Braehead and Milton Keynes as official confectionery sponsor.
The deal will see MAOAM reinforce its position within the youth market, host a range of events at each SNO!zone destination including sampling activity as part of its national experiential campaign. Competitions and giveaways will also target the three million consumers who visit SNO!zone each year.
MAOAM Brand Manager, Lindsey Bevan said: "SNO!zone is an ideal positioning for MAOAM. We're really looking forward to getting involved in many of the events that are hosted by each venue, which just like MAOAM have fun at their core. SNO!zone will also be a key site for our national experiential sampling campaign, building upon the success of 2010 by engaging with young
consumers who enjoy being active and having fun with their friends."
Sarah Porteus, head of marketing & events said "We're delighted to be partnering with MAOAM to bring even more fun to families who enjoy the thrills of being active in the snow. The SNO!zone team are looking forward to working together on special events, including the SNO!down competition and Rookie events."
Sponsorship of SNO!zone is just one part of MAOAM's 2011 brand building campaign that will include further involvement in fun and active events.