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Posted: Jun 6, 2011
Child of Eden Experience opens in Soho
Communications agency thefield has designed and installed a pop-up shop to launch Ubisoft's epic title The Child Of Eden. “The Child Of Eden Experience” is located on Dean Street in Soho and boasts two floors with a chill out area, 2 trial rooms and a basement demonstration room reached through a netted vine corridor. thefield has custom graffitied the space with the games incredible graphics, and installed sound sensitive lighting and a nightclub spec sound system to create a unique and totally immersive trial environment.
Doors opened on 1st June when press and celebs including Jonathan Ross were invited to get a first glimpse at the venue and be the first to play Child Of Eden in this truly unique space. The Child Of Eden Experience is open to the public on from 4th June until Wednesday 22nd June and is a must for any gamer or technology fan.
"Its an ambitious project, but we feel it's the best way to fully appreciate what the experience has to offer' said Ubisoft's brand manager Jan Sanghera
“We have created an environment that truly reflects the games visceral and immersive characteristics. Playing the game here is a jaw dropping sensory roller coaster ride that needs to be experienced to be believed!” said Chris Dawson MD at thefield.
The video clip shows the build and grafitti artists in action
