Posted: Jun 6, 2011
Generate manages Pan-European launch tour for Duke Nukem Forever
Generate Sponsorship’s Events Division has been appointed by 2K Games to handle the event management of the pan‐European tour of the upcoming Duke Nukem Forever® video game release.
The experiential “Come Get Some” demo tour is already underway. It began in Benelux in mid‐May, before heading to Spain, Italy and Germany. Generate is handling all event management elements of the tour, as well as the casting and acquisition of an actor to embody the “Real Duke” who will visit key European market tour destinations.
As part of the tour, Generate created the “Come Get Some” trailer – a converted American‐style Airstream trailer which features several Xbox 360® video game and entertainment systems from Microsoft that allow fans to play the game. With a scheduled European launch on 10th June, much of the tour is to create advance buzz whilst the Tour itself culminates on 18 th June at Westfield London.
Sam Moqbel, Generate’s head of events, said “It is brilliant to be working with 2K on such an eagerly awaited game release. Fans have been waiting to get their hands on Duke for the last 15 years ‐ now
they will have their chance on the ‘Come Get Some Tour.’!”
Eindhoven, Netherland, 19th May
Brussels, Belgium, 20th May
Rotterdam, Netherlands, 22nd May
Madrid, Spain, 28th May
Barcelona, Spain, 30th May
Milan, Italy, 4th June
Bologna, Italy, 6th June
Munich, Germany, 8th June
Berlin, Germany, 10th & 11th June
Hamburg, Germany, 14th June
Westfield, London, 18th June