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FMBX News
Posted: Jun 8, 2011
Hotcow appointed as lead agency for LG Optimus 3D
Hotcow is to be responsible for the creative positioning, experiential strategy and implementation for the official launch of the Optimus 3D smartphone in the UK from consumer electronics giants LG Electronics.
Hotcow was appointed the account after a competitive pitch against undisclosed agencies and won based on their strategic insight, measurability process and integrated creative concept.
The LG Optimus 3D is the world’s first full 3D smartphone with Tri-Dual architecture that lets you record, view and share 3D content without glasses, promising to change the way people interact with their mobile devices.
Alex Windle, head of mobile communications marketing LG – UK and Ireland commented “We are looking forward to demonstrating the full capabilities of our 3D technology using a fun and playful concep t that will appeal to a wide consumer demographic. Hotcow have demonstrated how we can connect with our customers dynamically and effectively measure the output.”
Sally Durcan, MD of Hotcow added, “Hotcow are hugely excited to be working with LG. LG are constantly coming up with fresh and innovative products to engage with the public and we believe we can amplify and heighten the Optimus 3D experience using our own brand of inventiveness and processes.”
