Posted: Jun 8, 2011
Mitsubishi Pencil Company chooses airports for brand experience
Passengers visiting airports across the UK are set to receive a welcome addition to their luggage thanks to a unique engagement strategy by
Mitsubishi Pencil Co.
In an effort to promote its uni-ball Vision Elite roller ball Mitsubishi Pencil Co. will be visiting a series of airports to speak to passengers and distribute free samples of the pen. Featuring uni-ball’s trademark uni Super Ink, the uni-ball Vision Elite is the perfect handwriting tool for business travellers thanks to its waterproof and fade-proof qualities. Available in eight vivid colours, the uni-ball Vision Elite is a smooth operator with a flowing fountain pen style that makes your handwriting look professional at all times.
Stuart Barker, marketing manager at Mitsubishi Pencil Co. commented: “Frequent flyers will love the smart, dependable and smooth writing uni-ball Vision Elite rollerball. Its ‘Airplane-Safe Technology’ helps keep pockets, shirts and briefcases safe from the leakage of ink; often caused by changes in cabin pressure.”
He continued: “Previous sampling activity has taken us to shopping centres and universities throughout the UK. The uni-ball Vision Elite airport roadshow will allow us to target a new audience and engage with the business traveller.”
The uni-ball Vision Elite roadshow from Mitsubishi Pencil Co. will visit a series of airports across the UK in the upcoming month including Newcastle, Leeds and Exeter.
The live brand experience work is being staffed for the Mitsubishi Pencil Comapany by VIA.