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FMBX News
Posted: Jun 10, 2011
British Airways and Diageo team up at Heathrow with Blackjack
Diageo has built an exclusive one-off bar in the British Airways South Galleries lounge in Heathrow T5. The lounge has been designed to provide BA's business and premium economy passengers with a complimentary luxury experience. The bar will be open daily between 8am and 8pm, and will be staffed by specialist cocktail consultants.
The expert baristas, who have been supplied by Blackjack Promotions, were trained at the Purl Bar in London to create a range of molecular cocktails, mixed with Diageo¹s super premium brands including Tanqueray 10 Gin, Zacapa Rum, Ketel One Vodka, Johnnie Walker Gold Label and Ciroc Vodka.
Focused not on selling but on building brand awareness, the activity aims to enhance the passengers' high quality experience while they wait for their flights. To promote the lounge, Diageo staged a special event on 9 June, which included a guest appearance from Erik Lorincz, head bartender of The Savoy Hotel, who won Diageo¹s Best Bartender in the World Competition last year.
The BA lounge is set to run until July 13th, with possible plans to extend this further.
