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FMBX News
Posted: Jun 11, 2011
Most read news stories 8th April – 8th June 2011
7 stories remain from the last chart, 8 new entries and one is at its highest peak since appearing back in February. Ah, the mysteries of online poplarity!
1. Generate Manages Pan-European Tour for Duke Nukem Forever (06.06.11)
15 years of thirst, BitTorrent leaks, and a massive online hubbub, plus Google making us the number one Duke Nukem story through the interest peak, has made this popular out of all proportion. A runaway number one, drawing readers from over 50 countries so far.
2. Adidas calls the shots with Kaka and co in Iris London's experiential event (19.05.11)
Wilst Kaka couldn’t compete with The Duke for online attention, our exclusive online coverage of the marketing aspect of this stellar event made it a must read
3. Carnaby pioneers colour QR codes with Sister (01.06.11)
QR codes don’t make entertainment news. But they do make big news in US online publications where our story was picked up and relayed. Special thanks to Retail Online Integration for your home page link.
4. Near Field Communications marketing advances with Nokia C7 (19.4.11)
Great interest in this new technology
5. Sky ups its ante at the O2 with Sky News HD Live (24.2.11)
A further hike up the chart for this golden oldie. The reason? We’re still not certain but we are getting a lot of searches for Sky Superscreen – a footnote in this story - coming our way.
6. Ford’s Focus Cam kicks off at the Festival (21.05.11)
Interest in the Football Festival was high and sustained from the marketing community and Ford + Imagination + exclusive content is always likely to be a draw
7. UEFA Champion’s League Trophy Tour buzz from SML’s cab (20.04.11)
We were chosen by Google as the lead news story, ahead of UEFA and the national press, on the day of the Trophy’s arrival in the UK with Bojo et al in attendance. Sustained interest.
8. Belvedere Vodka sampling bar at Heathrow T5 (13.4.11)
A lot of searches for the brand.
9. 10,000 cheers for Virgin Money and the London Marathon (07.04.11)
A site exclusive news piece that was given a further boost by post-Marathon visitors
10. Motorola Atix shown in Heavy Workload commuter engagement (28.05.11)
It is nice to see an interruptive technique used in new tech marketing, and the story is popular with core site readers
11. Flora kicks off a marathon integrated roadshow with N2O (18.04.11)
The real interest in this story is the sheer scale and complexity of the roadshow and that story is a site exclusive.
12. Xperia Play keeps the buzz going with Iris, Brando and MEC (14.4.11)
Site exclusive insight from Sony made this popular with business networks. 2 Iris stories in this top 15.
13. AirAsia hits the heights with Carlson at Westfield
The headline says it all – a big, effective event. Much more interest in this than in Dulux at Westfield, another site exclusive from Westfield that we posted a week later.
14. Tommy Hilfiger stars in Covent Garden prep production
It was the pop up shop that set the design and location bar very high
15. Jagermeister hosts 4D Holographic Alice Cooper gig
A technological marvel, a drinks fuelled night and a rock icon involved, what’s not to like?!
