Posted: Jun 17, 2011
REL Field Marketing set to host Convenience conference
REL, has announced that it is hosting a Convenience sector Seminar which will take place on 8 July, 2011 at the Carlton Club, 69 St James street, London. Key note speakers will include David Rees, editor of Convenience Store magazine and Brian Binley MP, chairman of the all-party group for small business and vice chairman of the Business Select Committee.
The half-day event, is designed to help brand owners understand the real size of the convenience market and the opportunities it holds for them, as well as how branded initiatives in the sector can be run cost-effectively. The seminar will feature a review of the convenience retail sector, including analysis of the latest data from ‘him!’, SPA Future Thinking and the IGD. Plus it will outline powerful sales and marketing capabilities and tools(ICE-Independent and Convenience Expertise) to ‘help brands unlock their potential’ in this growing market place.
Laurence Clube,MD of REL commented: “Few brands today would question the power of field sales & field marketing, particularly in a financial climate that is forcing the big marketing battles onto the shop floor. However, while in-store promotions bring a powerful immediacy to a brand’s marketing efforts, thanks to their proximity to point of purchase, many companies are still missing out by continuing to focus their point of purchase (POP) activity exclusively on the big supermarkets and overlooking the opportunities in the convenience sector.
“If brands are to understand how they can generate significant return on investment from their activities in this sector, then effective targeting is key, combined with flexible contact strategies and tactics, and backed up by thorough evaluation - and this is why this seminar came in to being”. Convenience outlets offer more and better opportunities than ever; those brands that invest and unlock the sales and profit potential of convenience stores will surely benefit.”
REL has extensive knowledge and expertise in this area, working with brands such as Red Bull, Camelot, Kelloggs and Kettle Foods amongst others. Using its database of over 40,000 independent and convenience retailers, REL can also give an accurate picture of what is out there, as well as offering brands the ability to target outlets with the highest value opportunity using advanced store profiling and consumer geo-demographic mapping.
The conference starts with registration at 9.30am and concludes with buffet lunch at 1pm. Attendees will also be offered one day’s free consultancy to explore the opportunities and challenges presented by the convenience sector. Plus each delegate will receive a copy of the book “How to Turn Your Salesforce into Profit Heroes”, with foreword by Paul Walsh CEO Diageo PLC.
Anyone interested in attending should email firstname.lastname@example.org