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FMBX News
Posted: Jun 23, 2011
Save the Children appoints Closer Live
Save the Children has appointed Live Media specialist Closer Live to its experiential account.
Touring key festivals and shopping centres throughout the year, Closer Live will be asking consumers to take part in an interactive experience to raise awareness for the charity’s ‘No Child Born to Die’ campaign. The campaign is fighting to reduce the 8 million child deaths every year from preventable or treatable causes such as pneumonia or diarrhoea.
Sarah Fitzgerald O'Connor, special projects manager at the Charity remarked, “Closer approached our brief in a truly innovative way and demonstrated how we can use experiential marketing with other channels including digital to meet our objectives.”
