Posted: Jun 23, 2011
RPM and Phipps make Rioja alive for a fourth year
Marketing agency RPM is set to launch the UK’s only regional Spanish wine festival, Tapas Fantasticas, now in its fourth year. Working with food and drink specialist marketing agency, Phipps, RPM hopes to help broaden the appeal of Rioja to more urban, young consumers, whilst showcasing the wine as a drink for every occasion, by bringing the Rioja region to life.
The dynamic festival will recreate the famous tapas streets of the Rioja wine region, and is to include an array of authentic Spanish music, cookery demonstrations, wine tasting walks and workshops, children’s activities and a host of vibrant tapas stalls.
Tapas Fantasticas 2011 will take place on Potters Fields Park from 25-26 June.
Anna Harris Noble, account director, Phipps said of the campaign: “Tapas Fantasticas is an exciting, vibrant wine festival suited for families and friends and is a great excuse to get out in the sun and try some delicious Rioja wine. We’re certain RPM will help us to create yet another thoroughly engaging event, that helps raise the profile of the Rioja wine region.”
Dom Robertson, managing director, RPM added: “This is the fourth year we’ve worked with Rioja on Tapas Fantasticas, and we expect it to be bigger and better than ever. We hope that through a broad range of entertainment for all ages, as well as authentic Spanish entertainment we can transport visitors into the heart of the Rioja wine region.”