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FMBX News
Posted: Jun 30, 2011
Sleek MakeUP tours festivals and events with iD Experiential
Sleek MakeUP, the colour cosmetics brand, has teamed up with iD Experiential, the trial and brand engagement specialists, to create ‘The Sleek Shades of Summer’ - a series of experiential events at selected festivals and shopping centres throughout the summer.
The nationwide activity beginning July 1st will see Sleek MakeUP present at Lovebox, Wireless Festival, London Mela Festival, and the opening of Westfield shopping centre Stratford, as well as Salon International and Clothes Show Live exhibitions.
Sleek MakeUP communicates to women of all races in the UK. Sleek MakeUP has over 30 shades of foundations, the most out of any High St. brand. The experiential platform will showcase Sleek MakeUP’s new Limited Edition Mediterranean and Caribbean Collections, with the Sleek MakeUP team on hand to give guests complementary make over’s from the new range, providing the ultimate festival and pamper experience.
A contemporary beach club haven featuring sun shades, floor decking and transparent branded walls will provide the setting for guests to browse through the Sleek MakeUP range with an option to purchase individual products or goodie bags. The area will also host a live DJ at selected festivals.
The activity will also be supported through digital activity with a dedicated Facebook app with guests being encouraged to log onto and ‘like’ the Sleek MakeUP Facebook page via iPads located throughout the stand.
The Sleek MakeUP area will be at Wireless Festival 1st – 3rd July, Lovebox 15th - 17th July, London Mela Festival 4th September, Stratford Westfield 30th September – 2nd October, Salon International 15th – 17th October and Clothes Show Live exhibitions 2-7 December 2011.
