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FMBX News
Posted: Jul 8, 2011
RPM on tour with Unilever's Comfort Brights
Marketing agency RPM has been working with laundry care brand Comfort, to launch its new Comfort Brights range through a national roadshow; ‘Comfort Brights and Whites’.
Specifically targeting women, the two month roadshow aims to promote and introduce ‘Comfort Bright Colours’ and ‘Comforts Bright Whites’ to the public.
Visitors will be offered 10 minute, free one-to-one colour advice sessions in partnership with image consultants Colour Me Beautiful, and giveaways include money off coupons and a booklet of styling tips which helps remind consumers of their preferred colour palette.
The roadshow will visit shopping centres across the UK including: Bluewater (9-10 July), Bullring (16-17 July), Brent Cross (23-24 July), Westfield (30-31 July), Meadowhall (6-7 August) and Centre MK (20-21 August).
Dom Robertson, managing director of RPM said of the activity: “I can guarantee that women all over the country will be hunting down this roadshow! Whilst providing a useful value exchange for consumers offering them guidance and advice, it will help engage the public with the Comfort brand in the right environment.”
Mairead Greensmith, Comfort senior brand manager, Unilever UK said of the activity: “We’re excited to be partnering with Colour Me Beautiful and RPM on what will be a truly engaging campaign. We know that a lot of women are unsure as to what colours to buy and wear and we hope that the Comfort Brights and Whites roadshow will ensure this campaign provides a practical service to women across the UK!”
