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FMBX News
Posted: Jul 12, 2011
Organix appoints Carbon Marketing for Lollibop-led strategy
Integrated experiential agency Carbon Marketing has been appointed by Organix Brands Ltd to help accelerate the growth of the company’s recently launched Mighty Meals range.
The agency won the competitive pitch by proposing a strategy that will seed the brand among influential mums using the LolliBop Festival at Regents Park as the focal point. LolliBop, in August, is the only UK festival where all the entertainment is for children. After LolliBop, a roadshow takes the campaign to supermarket car parks in London and the South East.
The Organix Mighty Meals range continues the company’s mission to provide wholesome, tasty baby and toddler foods that use only organic, natural ingredients. Organix Mighty Meals are aimed at toddlers ready to move on from baby puree with lumps, to more textured ingredients with visible chunks.
Becky Allam, account director added, “We are delighted to win a project like this for such a super brand. With mums anxious to get the very best for their children, brands in this space live or die according to the word-of-mouth they enjoy among parents. Our programme will ensure Organix Mighty Meals gets the WOM it deserves.”
