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FMBX News
Posted: Jul 21, 2011
BD Network and Heinz Bring on the Zing for shoppers
Heinz has announced the launch of its “Bring on the ZingTM” campaign to mark the launch of its two new salad cream flavours – Cucumber & Dill and Lemon & Black Pepper. Devised and implemented by BD Network, the campaign, which went live on July 11th, has been developed to reflect the tangy taste of Heinz salad cream and drive trial of the new flavours.
As part of the campaign, which runs until August, salad cream lovers will be able to pick up a 3D sandwich shaped handout (see below) containing recipes and a free ‘squeeze me’ sample of one of the new flavours. Available at 114 stores across the UK, the handout was created as a 3D sandwich by BD Network to remind consumers of salad cream’s perfect partnership with sandwiches.
Alongside the “Bring on the ZingTM” campaign, BD Network will also be running a campaign for Heinz mayonnaise to remind consumers why “it has to be Heinz” when it comes to mayonnaise. The activity for Heinz mayonnaise will focus on re-engaging consumers that have switched to other brands, offering them a chance of a full refund if they do not enjoy Heinz mayonnaise.
