FMBX News

Breakfest tour for Alpro soya and iD Experiential

iD Experiential, the brand trial and engagement specialists, will be touring the UK’s most creative music festivals with Alpro soya this summer, offering festival goers free Alpro soya goodies from an unmissable twenty foot high breakfast table and cereal bowl.

The Breakfest experience aims to give over 163,000 festival goers across the country a chance to start their day with a healthier breakfast of plant goodness.

Consumers will be given the opportunity to sample a variety of products from the Alpro soya breakfast menu, which includes complimentary Alpro soya milk and yogurts served with cereals, fresh fruit and delicious healthy smoothies. Later in the day, consumers can also try a guilt-free Alpro soya vanilla or chocolate deserts as well as a bowl of strawberries and Alpro soya cream.

Television presenter and experienced festival goer Emma Willis will be fronting a high profile PR campaign and getting involved in taste challenges on the stand, whilst a significant digital campaign will drive noise online throughout the festival season.

The Alpro soya breakfest table will include a giant eye catching cereal bowl that festival-goers will be able to climb into with their friends and have their photograph taken, which will then be uploaded directly to their Facebook page.

Alpro soya will also be awarding two lucky consumers with a Spa Break at the New Park Manor Hotel in the New Forest.

The festival activity positions Alpro soya products as a tasty choice for breakfast and is part of Alpro’s on-going marketing activity designed to introduce the great taste of Alpro soya to over two million people this year.

The activity, which has already visited Cornbury Festival and Latitude, will go on to visit; Kendal Calling (29th - 31st July), The Big Chill (4th - 7th August), Summer Sundae (12th - 14th August) and Bestival (8th - 11th September).

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