Posted: Jul 21, 2011
iPad app from Optima helps Tata Steel connect at exhibitions
Optima Graphic Design Consultants have launched a new iPad application which is helping a global steel company reach new clients in the oil and gas industry.
The award winning Lincoln based firm created the iPad application for Tata Steel Europe - one of the world’s largest steel companies.
Thanks to Optima’s work the application is revolutionising the way that Tata explains its product and services to leading clients in their sector.
Julian Havenhand who managed the project at Optima said: “We leapt at the chance to work with Tata on this project and suggested fresh eye catching ideas for their first iPad application.”
“We set ourselves a challenge – to deliver an application that was informative and positioned Tata Steel as a forward thinking firm which is embracing new technology.
Tata Steel is using the iPad at exhibitions to draw people to their stand. Through the use of animation the application demonstrates the complete range of Tata Steel products and services to the oil & gas sector.
The iPad application has three layers which can be navigated through by the user. The first layer opens with a graphic of the sea bed along with various phases in the development of an oil field.
The user then can work their way around the graphic by clicking on different parts of each process to display more in-depth information such as product ranges and recent customers as well as technical charts and graphs.
“The three layer application means that people can go directly to subjects that they are interested in, rather than browsing through everything that Tata can supply,” said Julian. “Feedback from the iPad application has exceeded our expectation; and we have several more Apps in development for other clients.”
Optima Graphic Design has worked with Tata Steel Europe for over three years. As well as the iPad application they have delivered corporate brochures, product specification books, datasheets and exhibition stands.
The iPad application was launched at the Offshore Technology Conference held in Texas, USA in May 2011.