Have an account? login. Don't have an account? Create an account for free for unrestricted access.
FMBX News
Posted: Jul 31, 2011
Skyfest deploys iD Experiential for National Geographic
Fox International Channels has teamed up with iD Experiential, the trial and brand engagement specialists, to create a two day festival experience for its National Geographic and Nat Geo Wild channels at this year’s Skyfest in Edinburgh.
The two day activity at Sky’s annual festival for its employees, their friends and families, will raise awareness of the hugely varied schedule of content the two channels have to offer plus upcoming programme premieres including the Extreme Lives season, Man v Monster and Russia’s Toughest Prisons.
The channels will be showcased within two independent experiential zones. The National Geographic Channel will be brought to life on Saturday night within a gallery style showcase where guests will receive an exclusive viewing of future content via some cutting edge audio visual technologies. Nat Geo Wild will be the place to be on Sunday’s family day with various wildlife themed fun and games to engage children and their parents.
Skyfest is a boutique festival featuring music, comedy and entertainment over the weekend of 6th/7th August.
Anthony Jarvis, head of marketing & PR at Fox International Channels, said, “We are delighted to be working with iD Experiential and look forward to seeing our inspiring, fun and high impact channel experiences come to life at Skyfest”.
