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FMBX News
Posted: Jul 31, 2011
Playing by yourself just got easier with LG Electronics and Hotcow
LG Electronics appointed Hotcow as the lead agency to create a fun and playful experiential campaign to demonstrate the full capabilities of the 3D mobile to the public.
The creative strategy focuses on the playful features of the phone, which enable people to have an intense and interactive experience proving that “Playing by Yourself just got better” with LG Optimus 3D.
The campaign has started with PlayPods at Canary Wharf. The public were invited to enter one of the 6 pods and enjoy a completely personal experience in a darkened environment enhancing the depth of the 3D content of the smartphone.
The Hotcow team is also out and about with the PlayMobile touring the country with Play Girls and Play Boys out in the pubs and clubs around the UK.
Last week saw the launch of the third incarnation of the campaign, called PlayHubs, with a weeklong engagement in London’s Cavendish Square (see photo). Hotcow has created four playful zones to engage people into a one-to-one 3D experience and to show how “Playing by Yourself just got better”! Zones showcase the phone’s ability to deliver 3D cinema, gaming and photography.
A fieldmarketing.com reporter visited the site to discover a great showcasing of the product by enthusiastic and knowledgeable Hotcow staff who were looking forward to heading out on the ongoing tour with LG Optimus 3D.
