Have an account? login. Don't have an account? Create an account for free for unrestricted access.
FMBX News
Posted: Aug 9, 2011
Panasonic rolls out Aurasma-enabled POS to 1500 UK stores
Aurasma, the augmented reality platform for mobile devices has announced that Panasonic is building on the recent success of the recent Lumix G3 'Small Camera, Epic Shots' Aurasma-enabled print campaign by rolling out Aurasma-enabled Point of Sale to over 1,500 UK stores.
The new Lumix G3 campaign puts Panasonic’s latest compact system camera in the hands of two professional UK photographers in different locations in the USA. Consumers with iPhones simply download Aurasma Lite from the App Store, point the device at the point of sale and the static photographic image is instantly animated with rich video shot for the campaign. Consumers can click their device screen during or after the video to be directed straight to the Lumix Lifestyle website showcasing the campaign.
Stores participating in the campaign include Best Buy, Comet, Dixons Travel, Jessops and John Lewis.
John Dixon, general manager of brand communications at Panasonic said, "Aurasma has breathed interactive digital life into our print campaign, allowing us to engage newspaper and magazine readers with the sort of rich, interactive media content that until now has only been available through our website or our television advertising. Building on the phenomenal success of the print campaign, we’ve now rolled out Aurasma-enabled interactive point of sale materials to over 1,500 stores. When Aurasma technology was introduced to us by our creative agency Brave, we immediately recognised that this was a natural fit for the Lumix G3 campaign – both are about fundamentally seeing the world in a new way – and we look forward to building on this creative partnership in future campaigns.”
Martina King, managing director of Aurasma said, “Consumers can use Aurasma on their handsets to bring the photography on the Lumix G3 point of sale to life, watch the gorgeous campaign videos and then click through to the Lumix G3 campaign website. We’re seeing innovative brands like Panasonic embrace Aurasma as a new way to engage consumers, bringing a rich multimedia experience to print media and in-store point of sale. This is the first instance of Aurasma being used on in store and it demonstrates that Aurasma has a huge part to play across the marketing mix.”
