Have an account? login. Don't have an account? Create an account for free for unrestricted access.
FMBX News
Posted: Aug 11, 2011
Krispy Kreme seeks office heroes with Sense
Krispy Kreme is hitting the road for four weeks this summer, with a new sampling campaign targeting offices nationwide.
The branded Krispy Kreme van and dedicated team will be handing out more than 6,500 dozens of doughnuts to more than 75,000 office workers in high profile business locations near existing stores, including London, Portsmouth, Cardiff, Birmingham, Manchester and Leeds. The campaign aims to drive brand awareness, engage office workers and encourage online interaction with exclusive on-pack promotions and competitions to win the ultimate prize – free Krispy Kreme doughnuts for your office for a year.
Handled by top London agency, Sense, this campaign is part of a wider strategy to recognise and engage Office Heroes across the country. Rosemary Slade at Sense comments: "We are delighted to be working with Krispy Kreme on the Office Hero roadshow.
Katie De Souza, head of marketing at Krispy Kreme, said: “Every workplace has an Office Hero – that person who can be relied on to bring in treats to brighten up a Monday or celebrate a birthday! We’re working with Sense to engage with this office audience and show them that a Krispy Kreme Dozen is a great choice."
