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FMBX News
Posted: Aug 11, 2011
MAOAM mix it up with i2i Marketing
The MAOAM Music Mixer, a digital facebook campaign and live sampling platform has been launched by MAOAM, one of the UK’s leading soft and fruity chew brands.
Using a specially designed MAOAM soundboard, consumers are invited to get creative and come up with their own MAOAM mix of music to win great prizes. A top ten chart is selected by judges from each weeks' entries, with an iPad2 awarded to the best mix each week, and dozens of MAOAM goody bags, headphones and treats given out as runners -up prizes.
Meanwhile offline, the MAOAM Music Mixer is part of a 12 week national sampling tour, which will see the team visit 10 cities distributing 800,000 MAOAM Giant Stripes, one of the brands most popular treats. The live activity, which will take place at shopping centres and leisure venues, features a super-sized version of the soundboard, in the form of a ghetto blaster incorporating two huge music mixer touch screens. The touch screen music mixers allow consumers to go head to head and perform their mix with the chance to win hundreds of prizes throughout the day, including MAOAM headphones, retro-bags, lanyards and lots of MAOAM treats.
MAOAM brand manager Lindsey Bevan, said: “The MAOAM Music Mixer is proving to be a great success, both online, through facebook and as part of our national sampling tour with almost 2000 entries in the first couple of weeks. At the start of the campaign MAOAM had over 410,000 fans on facebook and this activity aims to grow MAOAM’s profile online further , whilst driving brand awareness. Combining something new and different with great prizes and tasty treats is a real incentive for our consumers and a great opportunity to engage with those who enjoy our wide range of fruity chews. The activity also reinforces the unusual pronunciation of the brand name in a fun and engaging way."
The live activity has been devised and implemented by experiential agency i2i Marketing, in partnership with digital agency Crab Creative. “The MAOAM Mixer App and live tour are a great example of marketing disciplines supporting each other to provide a integrated brand experience that is easily understood by our target market,” said Nick Swift, account director at i2i, “Consumers are having a fun experience with us in the live arena and then continuing that experience online.”
