FMBX News

Store audits gather in Momentum

This year has seen retailers refocus on building knowledge of their individual stores according to Momentum Instore, the leading provider of innovative retail marketing solutions, which has seen a 60% growth in the number of audits it has been asked to undertake in the last six months.

Momentum believes the increase in audit activity has been driven by a desire by retailers to enhance their existing knowledge, ensuring an increased return on investment for future campaigns. The recent projects have involved everything from measuring the size of windows, gathering details about existing POS and auditing a specific brand offering to collating general data relating to each branch.

The information gathered is being used in a number of different ways depending on the client’s brief. For example some will use the knowledge to feed into new POS installation rollouts whilst others are planning to base new guidelines regarding merchandising principles on the information collated by Momentum Instore’s team of auditors.

Steph Gleave, sales & marketing Director at Momentum Instore, commented:  “Obviously retailers have always been extremely committed to understanding the different stores that make up their estate. What we’ve seen so far this year though is a structured approach to gathering information through a carefully planned audit that responds to a specific need within the business. Another trend we have noticed is towards more regular audit activity, implying that retailers are keeping a close eye on the implementation of POS within their stores to ensure quality and consistency of presentation.

“Audits can be instrumental in helping retailers from all sectors - from health and beauty and banking to travel and leisure – to get maximum return from their estate and make sure that each and every one of their stores provides a quality shopping environment that drives sales.”

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