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FMBX News
Posted: Aug 16, 2011
Eat Natural goes off the beaten track with A Little Bird
A Little Bird have created a nationwide campaign for Eat Natural, combining festival and guerrilla activity. The campaign culminates in September with experiential activity at the first year of the Harvest Festival, presented by Alex James.
A small but perfectly formed celebration of good food and music for families and friends, Harvest is the perfect brand partner for Eat Natural who pride themselves on great tasting, natural, simple fruit and nut bars, cooked in small batches with love and care.
Harvest festival goers have the opportunity to visit the Eat Natural Dome, where they will have the opportunity to sample from the Eat Natural range, learn more about the brand and support Eat Natural’s charity partner, the red squirrel preservation organisation, RSST. Brand ambassadors will support The Eat Natural Dome activation with guerrilla activity in the surrounding area, by cycling popular walking routes and offering complimentary bars to walkers.
The sampling campaign amplifies Eat Natural’s partnership with the RSST and their campaign to save Great British red squirrels. Although the red squirrel is one of the most lovable and iconic of British native species it is at serious risk of extinction. Every purchase, and every sample of the peanut, almond and hazelnut bar guarantees a donation to the RSST.
Alongside sampling RSST bars, consumers have the opportunity to learn more about the RSST and
the plight of red squirrels, purchase merchandise and make donations direct.
Ed Wood, Managing Director at A Little Bird, says:
“We are delighted to be working with Eat Natural, a brand who are focused on taking their product right to their customers, even if it is on the side of a mountain for fell walkers or onto the beach for kite surfers!”
A spokesperson for Eat Natural commented:
"Eat Natural wanted to do something a bit different this year with its sampling campaign. We wanted to have more conversations with our customers, so we picked A Little Bird because we had some great chemistry with them and knew they 'got' the ethos of Eat Natural. We've been able to drive up awareness of our campaign to save Red Squirrels by having one on one conversations at a grass roots level, which has seen our fundraising go up."
A Little Bird in our agency directory
