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FMBX News
Posted: Aug 16, 2011
Haagen-Dazs gets sampling in style with Blazinstar Experiential
Häagen-Dazs have appointed Blazinstar Experiential to design and implement their sampling campaign supporting the ‘It’s Girls Time’ creative idea created by Saatchi & Saatchi.
Live brand experiences at stylish events will generate eye catching content for amplification across social media and PR channels in 2011/2012.
Häagen-Dazs will reach out to their style conscious target audience of 28-34 ABC1 females, across a handful of the most fashionable events where guests will all receive a minicup sample of Häagen-Dazs ice cream to enjoy, and the opportunity to have their picture taken to show off their style.
A Facebook gallery and voting app, will give the opportunity for the participants and their friends to win exclusive VIP fashion prizes.
The Häagen-Dazs experiences can easily be spotted by the eye catching, oversized minicup replica chillers, designer bunting, stylish sampling agents wearing vintage inspired outfits and a unique fascinator inspired by Häagen-Dazs Vanilla.
