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FMBX News
Posted: Sep 2, 2011
Xpert sets up in Ibiza
Integrated agency Xpert has announced that it is to open an office on the world famous white isle - Ibiza. The move is in line with the company’s mission to foster an energetic and creative atmosphere and support its growing client roster at international hotspots. Villa Xpert is set in a spectacular location overlooking a sparkling Mediterranean Sea, with views of Formentera and the island’s old town and only 15 minutes from the airport - an ideal setting to harness the creativity and energy required for brands wanting a presence there.
The brainchild of associate, Kelly Rogers, who’s had a home on the island for nearly a decade and agency partner Edwina Dowling, they both share a love and insider knowledge of Ibiza. The business will focus on brand engagement, events, experiential and digital and will be supported with creative services and planning from the London office. The island team will specialize in tourism, lifestyle and drinks sectors and already have a summer pop-up project for 2012.
Dowling commented, “I am delighted that Xpert’s most experienced associate, Kelly Rogers, has agreed to set up the office and grow the business. We will be the only UK based agency with an international offering on the Island and we think we have spotted a huge gap in the market and intend to captilise on this.
She continues, Kelly’s brief is to boost the client offering and build our reputation in Ibiza and the Balearics, which foresees considerable growth and development in the coming years. Kelly has great contacts on the island, and beyond; she knows exactly what works and how to get the best for a brand in such a unique place.”
