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FMBX News
Posted: Sep 9, 2011
Festival Awards partner with Field Marketing and Brand X Magazine
Field Marketing and Brand X is delighted to be partnering with The Festival Awards and their special award for Sponsorship Activation for brand teams. Award entry closes at the end of this month. In keeping with the Festival ethos the award is both FREE and EASY to enter, and entrants can also choose to showcase their entry with Fieldmarketing.com. The winner will also be announced via FM&BE and the winning case study will, with the entrant’s permission, be featured in our pages.
The Festival Awards have a terrific reputation amongst festival owners and organisers so we are very happy that brand teams have a category to go for.
A visit to the relavant page at www.festivalawards.com tells you all you need to know
but here is what will be expected of you:
Brand challenge
(Outline the brand challenge your activity helped to address and how you arrived at the activity (audience insight etc)
Activity carried out
(Describe what took place - itinerary, artists, physical structure/set-up, positioning, consumer experience, sampling/brand experience etc)
Results of the activity
(Provide an overview of how effective the activity was - attendees, interactions, ROI, awareness, quality of experience, brand/consumer feedback, press etc)
What made the activity unique?
(The market is very crowded - tell us why your activity stood out)
There is also an option to upload photos/video.
