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FMBX News
Posted: Sep 9, 2011
Momentum Instore sends Nat West packing for M+C Saatchi
Momentum Instore, the leading provider of innovative retail marketing solutions, has completed a project for M&C Saatchi, which involved compiling goody bags for NatWest’s ODI Cricket Series.
The agency picked and packed 9,000 goody bags altogether, containing items such as binoculars, radios, programmes and z-cards. These were then delivered to three locations – Bristol, Leeds and Lincoln – by Momentum Instore to tie in with the schedule for the series. M&C Saatchi managed all sponsorship activity for the NatWest ODI Cricket Series.
Nick Baker, account director at Momentum Instore, said: “The format and contents of the goody bags were extremely well thought out, so our team as always took great care during the picking, packing and delivery process to ensure that this attention to detail was also evident in the service we provided. This was an exciting project for Momentum Instore to be involved in and we were all delighted to be able to play our part in enhancing the end experience cricket fans had of these high profile events.”
