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FMBX News
Posted: Sep 12, 2011
AdFloor Lite set to make projection interaction easy
Projection Advertising today announced the launch of AdFloor Lite - the worlds most versatile and easy-to-use floor-projection system for interactive displays and exhibitions.
The freestanding unit - which can be up-and-running anywhere in just 15 minutes without the need for physical rigging or installation - takes the cost and complexity out of producing engaging floor projections which react to movement.
Yet this ability to just plug-and-play sacrifices none of the common benefits of digital signage, with scheduled content, remote updating and geo-specific communications all packed inside the box. And with its un-intrusive and compact design, the AdFloor Lite can be easily customized to either blend into the background or make a statement.
Tom Burch, MD, Projection Advertising said, “The AdFloor Lite is the smallest and smartest way to deliver a really engaging projection experience. Anyone can set up it up, it’s really affordable, and once you’ve had a go, it’s very hard to walk away from. So it’s perfect for captivating people in retail outlets, trade shows, exhibitions or media events.”
AdFloor Lite allows any number of people to engage with it simultaneously and uses interaction analysis technology to count them as they get involved. It’s supported by Projection Advertising’s dedicated service-wrap and a highly talented in-house creative team who can design and develop incredible bespoke content that brings brands and stories to life.
