FMBX News

Carlisle Retail joins Field Marketing and Brand Experience Award sponsors

Carlisle Retail is proud to be sponsoring the ‘Best Brand Ambassador Award’ at the 2011 Field Marketing and Brand Experience Awards.

Already one of the UK’s leading retail support businesses, Carlisle Retail’s field marketing division is a relatively new agency on the scene.  Being part of Carlisle Support Services, means that the team at Carlisle Retail already has colleagues in other market leading businesses in the events, cleaning and security sectors.  Two things that Carlisle Retail already knows well are retail and recruitment.  Over 20 years ago they began operations as a generalist recruiter and have grown over the years into a complete merchandising services provider for major retailers and brands.

Since the appointment of Fran Stockley as head of field marketing in January 2011, the field marketing agency has grown rapidly through word of mouth amongst brands as well as word of mouth amongst brand ambassadors.

Commenting on the importance of brand ambassadors, Fran said “Having started my field marketing career ‘on the shop floor’, I feel strongly that brand ambassadors are the most important asset to any agency”, adding “Brand ambassador loyalty is a natural result of feeling consistently valued and this is the environment we have cultivated at Carlisle Retail”.

Carlisle Retail continues to build its team of brand ambassadors, and will be rewarding one of its highest performing ambassadors with a place at the table on the night of the awards.

Frank Wainwright, director, FM&BE Awards commented: “ ‘Brand Ambassador’ is known for being my personal favourite award of the night as it is our chance to recognise the importance of the people who deliver the campaigns in stores and at brand events. As Carlisle Retail is a people business, that is successfully extending into field marketing, I could not think of a better sponsor for this award.”

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