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FMBX News
Posted: Sep 21, 2011
Event Award winners announced
Ignite, Drive Productions, Westfield, Taylor Herring, Beatwax and Iris picked up the main brand experience wins at last night's Event Awards. London’s shopping centre Westfield was also the big winner on the night scooping the Grand Prix.
Brand Experience Agency of the Year
Winner: Ignite
Highly commended: BD Network
Finalists: Flourish Creative; Iris Experience; Sledge
Best Brand Experience Event
Winner: Drive Productions - Ralph Lauren 4D - Ten Years of Digital Innovation
Highly commended: BD Network - Farming for the Future
Finalists: Ignite - The Barclays ATP Word Tour Finals; Ignite - Fan Rally; Initials Experience - Tropicana Daily Drops; Limelight Sports - The Chance
Creative Event of the Year
Winner: Westfield - Westfield London Fashion Car Boot Fair
Highly commended: Swan Events - All Saints Summer Party
Finalists: Initials Experience - Cadbury Wishes Workshop; Iris - Xperia Play Launch; Flourish Creative - 2010 Fifa World Cup Final
Best PR Event or Stunt
Winner: Taylor Herring - Breast-Milk Ice Cream
Highly commended: Clarion Communications - Living Christmas Fairy
Finalists: Beatwax - The Voyage of the Dawn Treader; Frank OR - Call of Duty: Black Ops Launch; Brands2Life - T-Mobile Night In
Best International Exhibition, Brand Experience or Creative Event
Winner: Beatwax - Voyage of the Dawn Treader
Highly commended: Iris - Sony IFFF 3D experience
Finalists: George P Johnson - Dreamforce; Flourish Creative - 2010 Fifa World Cup Guest Experience; Ignite - Vodaphone Local Heroes.
Best Brand Activity at a Festival or Public Event
Winner: Iris - SingStar Cocktails and Dreams
Highly Commended: Cake - Coca-Cola Festival recycling
Finalists: BD Network - Plan A; Because - Eurostar: high speed theatre; Crown Business Communications - Sony Experience
