FMBX News

Vissionaire launched wwith skin consultants at Heathrow T5

Aldeasa-WDF and Lancôme have teamed up with Blackjack Promotions in Heathrow Airport’s Terminal 5 to promote Lancôme’s new age repair product: Vissionaire.

Aldeasa-WDF were given exclusivity on the new product, enabling them to launch it three weeks ahead of the UK high street. In addition, a 50ml size has been made available exclusively to the travel retailer. This size will not be available on the high street and can only be bought in World Duty Free stores, which are located in airports across the UK.

As part of Aldeasa-WDF’s ‘Contentainment’ activity to support this launch, Blackjack’s cosmetics team were on hand to offer skin consultations to customers, with a specific focus on women aged between 30 and 60. At a “cosmetics bar” stand, the team encouraged participants to ask the skin experts any product or skin related questions they might have and to discover more about the benefits of Vissionaire. Customers were also able to learn about Lancôme’s complimentary product Genefique using i-Pad technology to demonstrate how the product works.

Vicki Gilmour, account manager at Blackjack, commented: “It was important for Lancôme that the staff involved were not only expert in selling and promoting the product, but could also provide a helpful and informative free service to customers by giving them vital skin care advice. All the staff who worked on this event were fully trained and knowledgeable in skin care.”

Sue Gosling, head of digital marketing at Aldeasa-WDF, continued: “Our business was proud to be given exclusivity on this product launch by Lancôme and we have been able to give it real stand out in store, by using all elements of our Contentainment concept – digital content and in-depth product sampling and trial. The Blackjack team have been an integral part of this campaign, helping to give detailed and expert skincare advice to our customers and educate them about the benefits of this exciting new product from Lancôme”.

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