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FMBX News
Posted: Oct 5, 2011
Momentum makes some big numbers work for Health Lottery
Momentum Instore, the leading provider of innovative retail marketing solutions, recently won a project to install FSDU units into 12,000 stores around the UK for the newly launched Health Lottery Playstation.
Because of the timescales involved, the agency was awarded the commission and then had to turn it into a live project within just two working days. It had only ten days to complete the installation in all 12,000 stores, which included Clinton Cards, Budgens, Bargain Booze and a number of independents across the country.
Along with the FSDUs Momentum Instore’s team also installed pens and game cards so that each unit was fully stocked.
Richard Williams ccount director at Momentum Instore, said: “We were ecstatic to be awarded this project - not only did it give us the chance to demonstrate our expertise and account management skills by managing such a huge logistical challenge, but it is also always exciting to be part of the launch of a new brand.”
