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FMBX News
Posted: Oct 5, 2011
Sleek MakeUP teams up with iD Experiential at Westfield
Sleek MakeUP teamed up with iD Experiential to create ‘The Sleek MakeUP Pop-Up Shop’ experience at Westfield Stratford.
The experiential activity will showcase Sleek MakeUP’s current range of Pout Paint, Foundation, Powder and i-Divines in an interactive pop up experience.
The specially built pop-up experience featured a main pop up shop with over 140 products from across the Sleek MakeUP 2011 collection available for consumers to purchase, including the limited edition PPQ, me, myself and eye palette.
Makeovers were taking place inside the experience, whilst outside a Sleek MakeUP Pop-Up Street housed 3 smaller experiences; a Pout Paint Studio, Foundation Station and Interactive zone.
The Pout Paint Studio enabled consumers to demonstrate their own creative flair by designing a new pout paint shade. Consumers then entered their new shade into a competition via one of the interactive tablets, with the chance to have there new shade released as an exclusive Pout Paint.
Consumers were then given the opportunity to find their perfect foundation shade (from the only brand that has 30 shades of foundation on the High St.) at the foundation station.
At the interactive zone, consumers wiere able to leave a video blog about their time at the Sleek MakeUP Pop Shop as well as entering to become one of Sleek MakeUP’s University Ambassadors.
iD Experiential in our directory
