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FMBX News
Posted: Oct 13, 2011
Highjam appointed by The Giving Card
Staffing and brand experience agency Highjam has been appointed to help launch The Giving Card.
As the trend towards discount websites and vouchers increasingly grows larger, there’s a new card on the market that’s aiming to make a difference, whilst helping consumers make savings. Aptly named, ‘The Giving Card’, the company was founded by young entrepreneur Dan Taylor and aims to raise millions of pounds for charities all over the UK by giving away 50% of all profits as donations.
After a competitive pitch process, Highjam Marketing was appointed as marketing agency to the Giving Card thanks to their strategic proposal and staffing expertise. Highjam is set to be lead agency in both the B2B and B2C divisions of the business.
A 9-strong dedicated account management team has been formed to manage all external communications, liaising with partner businesses and delivering all the experiential execution for the card during its launch phase.
This is the latest in a series of wins for Highjam over the last 12 months. Highjam was recntly awarded a special commendation for staffing in the COGS awards 2011.
Highjam are currently planning the launch of The Giving Card and will be blogging progress at www.highjam.co.uk.
The Giving Card will be launching on November 8th.
