Posted: Oct 17, 2011
Foster's Pourtal set show off perfect pints
The new Foster’s Pourtal™ System developed by Heineken in the UK will be arriving at pubs and bars across the country throughout this year and into 2012. The new fount tap technology and specially designed glass will deliver a perfect pint of Foster’s, every time. But why should lager drinkers believe this?
whynot! has created an on-trade campaign bringing pint perfection to life through a series of experiential events to reinforce Foster’s groundbreaking quality initiative. During October and November, consumers are being invited to attend Foster’s Pourtal Experience events at 24 pubs throughout London in order to learn about the benefits of the new Pourtal System.
Consumers will have the chance to pour their very own perfect pint of Foster’s using the new Pourtal System. They will learn about the taste benefits of a perfectly poured pint of Foster’s and receive a t-shirt for their efforts, encouraging them to seek the perfect pint of Foster’s. Specially produced branded point of sale materials designed by whynot! including drip mats, bar runners, tent cards and posters will support the activity, along with an instructional video for bar staff.
Nic Casby, brand manager for Foster’s at Heineken in the UK describes the events as “a fantastic vehicle to truly educate and engage our target audience. whynot! have understood perfectly how to deliver Foster’s quality through this on-trade initiative”.
Nick Whitehurst, managing director at whynot! says “We are delighted to be working with Foster’s on what we believe will be a successful campaign to reinforce their quality initiative.”