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FMBX News
Posted: Oct 25, 2011
Sennheiser sounds out retailers with Beyond the Box
Retail training firm Beyond The Box has been commissioned by Sennheiser – the audio specialist – for a major retail training programme, adding value to its consumer headphone offering in time for the Christmas trading period.
The move forms part of Sennheiser’s national training initiative to support its retailers’ in-store sales conversions and increase its already booming success in the consumer headphone arena. This initiative will support the growing trend for music lovers to look good and enjoy great listening experiences, whilst building on Sennheiser’s reputation for quality and style across the Audiophile, DJ, Sports and MP3 markets.
The Beyond The Box team has been specially selected by Sennheiser for their knowledge and expertise. The ‘Sennheiser Brand Ambassadors’ will visit Sennheiser retailers over the next few months with full demonstrations of its headphones.
Central to the in-store training programme is the fact that trainees will be able to experience – first hand – the high quality sound that Sennheiser products deliver. Understanding the complete offering in a real environment and being able to advise customers from a personal listening experience is key to Sennheiser’s goal, providing customers with the very best in customer service and knowledge on each purchase.
Sue Davies, business development director at Beyond The Box, explained: "We’re delighted to be working with Sennheiser and supporting such a quality and innovative brand. We believe that providing specialised product knowledge to retailers has a positive effect on sales, as well as brand value.
“By increasing knowledge amongst stockists, Sennheiser’s customers will benefit from a better shopping and brand experience. We have found in the past that, when sales representatives know more about a manufacturer’s offering, the customer receives a better service and is able to walk away with the right product for their personal needs.”
“We always look to provide the best in listening quality for our customers,” explained Linda Irvin, product manager, consumer channel for Sennheiser. “Bringing Beyond The Box on board to further train and build on our retailers’ knowledge, means that our customers can now also feel assured that they will receive the best in sound quality, purchasing experience and advice to walk away with exactly what they are looking for.”
