Posted: Oct 26, 2011
Tintin and the Thompson Twins help film take off
World Duty Free, official partners of the soon to be released movie The Adventures of Tintin: Secret of the Unicorn, is launching themed promotional activity in all terminals at Heathrow.
WDF senior brand manager, Jonathan Kelsey, tasked Blackjack to bring the film to life within the airport. Blackjack provided actors to play the characters of Tintin and the Thompson Twins to help promote the film, its connection to WDF, as well as the products and sales within WDF. The agency is providing staff in full character costume to circulate the airport handing out branded height charts and other WDF promotional material to passengers, particularly families with children.
The activity, which is funded in partnership between the airport and WDF commenced on the 20th October and will continue until the 30th October.
The Adventures of Tintin is released 26th October nationwide.