Posted: Nov 2, 2011
Lee Jeans set to integrate retail and experience marketing
Lee Jeans has appointed The Tailor of Shoreditch to create an integrated campaign with retail activity, live events, POP, film and digital amplification across multiple social media platforms - with the campaign closing with a party for competition winners.
The “Lee is You” campaign will kick off in November and be activated in retail stores across the UK and Ireland. The in-store activity will incorporate an interactive photo booth, POP and in-store graphics. The in-store activity will be supported by links to social media platforms so that consumers can share photos and connect with Lee for further competitions and offers. Consumers will also have the chance to win tickets to an exclusive party at Lee’s cool showroom in Shoreditch.
Ian Irving founder of the Tailor said: “We are thrilled to be working for such an iconic brand. This is another great win for the agency and further qualifies the impact of our collaborative approach to answering our clients’ challenges. Our new approach to pitching and delivering solutions, in conjunction with an honest approach to collaboration is seeing us on target for an incredible first year in business.”