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FMBX News
Posted: Nov 9, 2011
Benefit set for Clothes Show impact
Benefit, the global cosmetics brand, has appointed The Tailor of Shoreditch and its creative partner, Lovely to create a brand experience at the Clothes Show Live at Birmingham NEC in December.
Benefit is the official sponsor of the Fashion Theatre, providing the make-up artists for the catwalk shows and also taken space on the show floor. The brand experience will consist of a 10m x 7m exhibition stand created to allow Benefit to offer make-uppers and retail cosmetics and skincare products. Competitions will offer consumers the chance to win £1,000 worth of products, free make-uppers and product discounts.
Kyra Oates, head of promotions, at Benefit: “We appointed The Tailor and Lovely because they created an amazing stand that fully captures the ethos of our brand and then turned it into a real experience for our customers. We know it will be popular, so they have incorporated a queuing system and staff will use ipads to data capture information from consumers as they queue for the experience.”
The Benefit experience will go live from the 2nd till the 7th December.
