Posted: Nov 9, 2011
Universal Music and Blazinstar promote Toby Keith
Famous American Country singer-songwriter Toby Keith entertained fans at the Freemason Arms in Covent Garden, to perform an upclose and personal acoustic set from his new album ‘Clancy’s Tavern’, taking its name from Keith’s writings about his grandmother’s bar in Fort Smith, Arkansas.
To generate buzz and interest around the start of Keith’s UK tour, and to meet the demands of his Global Fan base, Universal Music appointed Blazinstar Experiential to transform the traditional British Pub into an All-American bar extravaganza to evoke the patriotism and passion of the country music that Toby epitomises. American flags and bunting were brought in alongside neon beer signs, red Solo cups and a host of all American attitude to transform this quaint and very British pub into a slice of the Stars and Stripes for one night only.