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FMBX News
Posted: Nov 15, 2011
Dairy Crest appoints Blazinstar to promote delivery service
Dairy Crest, has appointed Blazinstar Experiential on behalf of their ‘top up shop’ brand, milk&more to conceptualise and implement a strategic live brand experience, to communicate the convenience milk&more’s unique service has to offer. The milk&more service gives a chance to have fresh milk and over 250 daily essentials delivered to your door by your friendly local milkman.
Blazinstar Experiential will be touring milk&more to selected shopping malls and family events, with a striking live brand experience that will converse key messages and encourage sign up with activities suitable for busy mums.
An engaging game to win prizes, will give consumers the chance to match a pair of daily essentials and redeem instantly when signed up to the milk&more service. A consumer can win up to 3 daily essentials in 1 play of the game, one of the prizes also being an opportunity to get £5.00 instant credit on their milk&more account. A complimentary massage will also be available for busy mums to treat themselves in the time that they would usually spend popping to do their top up shop. The kids are being entertained with face painting and Nintendo DS.
The activity runs through until December.
