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FMBX News
Posted: Nov 15, 2011
Citizen Brando set to showcase Gatwick at Christmas
London Gatwick Airport has handed its Christmas campaign brief to newly formed global agency Citizen Brando following a competitive pitch.
Recently created following the merger of Band & Brown Communications and Brando, Citizen Brando has been tasked with showcasing the airport’s retail offering in an entertaining way over the peak Christmas holiday season.
The agency will manage an experiential campaign to drive sales and increase passenger engagement and buzz airside.
Citizen Brando managing director Mandy Sharp said: “Airports are increasingly looking to create an emotional engagement with consumers. We’re thrilled to be helping Gatwick Airport strengthen its brand over such a crucial sales period.”
