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FMBX News
Posted: Nov 17, 2011
SaveMe4Later app deployed by figleaves.com advertising
Launching on Monday 28th November 2011, SaveMe4Later introduces its underground and offline saving capability in an exclusive new partnership with figleaves.com. The online lingerie retailer’s advertising campaign will display the SaveMe4Later logo on adverts in over 60 London underground stations and over 450 underground sites, running until the 12th December 2011.
Commuters are able to download the SaveMe4Later app overground and use it underground to save the Figleaves adverts as they travel within the Tube network. Commuters can Type the brand name ‘Figleaves’ and station ‘location’ into their phone, They will then be notified that when they reach ground level, the pending advert saves will be processed, saved and available to view, either on their Web account or directly on their mobile phone. When accessed it will deliver the exact advertisement with all the product information, an exclusive discount and a direct link to buy online at figleaves.com
SaveMe4Later will be promoting the campaign through Facebook advertising and further online activities, which will encourage users to interact with the figleaves.com adverts. Both brands’ Facebook sites will host competitions and daily giveaways.
SaveMe4Later CEO Dermot Dennehy says;
‘’SaveMe4Later facilitates sales from offline advertisements, sales tracking from these adverts, and can generate granular consumer data. figleaves.com will be the first brand to lead this new form of interactive advertising on the Underground, with other brands to follow in 2012.”
SaveMe4Later users will also be able to save magazine adverts as they travel underground and can access all the product information, on their website account or on their Mobile app, when they have more time to shop online.
