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FMBX News
Posted: Nov 22, 2011
Eventia awards commend strong brand experiences
Event industry organisation Eventia ran their own awards this year with very positive reviews from the industry, having previously associated with publishing and events business Haymarket.
The event was hosted at the Park Lane Hilton, on Friday 18th November, presented by Alistair McGowan with an event opener sung by X Factor contestant Johnny Robinson.
Eventia chairman, Rob Allen, commented: 'Wow! A record number of entries; over 700 guests buzzing on the night; outstanding food, drink and entertainment; and an awards presentation to knock your socks off! This was the first time we have produced our own awards and it proved to be everything we had hoped for”
Brand experience teams did well, winning gold in the following categories
Best hospitality event
sponsored by FAB! Events
Gold: Slice
Project: Nike Champions League Final Hospitality Experience
Best team-building event
sponsored by Northfields
Gold: The Circle Agency
Project: Team Allianz Live
Best product launch (UK/International)
Gold: Jack Morton Worldwide
Project: Thomson Reuters' Eikon
Best incentive/motivation (UK)
sponsored by Jersey Conference Bureau
Gold: River Marketing
Project: Mercedes-Benz Vans
Best experiential event (as part of an experiential campaign)
sponsored by Gallowglass
Gold: RPM
Project: Smirnoff Paintfest
Creative use of technology
sponsored by TableArt
Gold: TRO
Project: Rice Krispies Squares Sampling Campaign
Best integrated event communication campaign
sponsored by Event Magazine
Gold: Ignite
Project: Vodafone VIP
