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FMBX News
Posted: Nov 25, 2011
FedEx activates at ATP finals with Carat
The Carat Sponsorship Live team are down at the O2 this week delivering the FedEx Reliability Zone Challenge in the Fan Zone at the ATP World Tour Finals; the culmination of the men’s pro season featuring the world’s Top 8 players.
FedEx became a global platinum sponsor and official carrier of the ATP World Tour in 2010, signing a 3 year deal. The sponsorship gives FedEx a presence at 18 tournaments in 12 countries, including the ATP World Tour Finals in London. This year Carat Sponsorship Live has brought their association to life with the innovative FedEx Reliability Zone Challenge.
The FedEx Reliability Zone challenge is a fun, interactive game that tests fans’ knowledge, reliability and reactions. Fans take centre stage in FedEx Umpire Chairs and go Head2Head in a game of tennis featuring a series of prediction and quiz questions on the stats of the world’s top tennis players, taken from the FedEx Reliability Zone on atpworldtour.com.
The challenge has been really popular so far with over 800 people taking part at close of play on Day 4 including tennis legend Pat Cash!
Paul Hicks, head of brand experience, Carat Sponsorship comments "This was a challenging brief, to deliver something in tennis that has never been done before. I am really proud of the Live team for conceptualizing and delivering a unique engagement piece that links FedEx and the ATP both on and offline in a highly relevant way."
